|
AGA: including the businesses of Aga, Fired Earth and Waterford Stanley with a joint turnover of over £90 million and c1,100 employees. Aga is well known for its iconic cast iron range cooker, manufactured in Telford, UK, its Coalbrookdale site having links back to Abraham Darby, the founder of the Industrial Revolution. AGA is the premier cast iron range cooker and heat storage cooker manufacturer with the Aga, Rayburn and Stanley brands. With Fired Earth paint, tiles, bathrooms, wood flooring and home design service, AGA is truly at the heart of the home.
Managing Director, Mike Bufton, and his experienced management team have driven the strategy to achieve international growth and recognition of AGA and Fired Earth branded product through over 80of its owned retail outlets throughout the UK and a strong network of UK and international dealers and licensees.
It has also invested in product development and extended its product range to include multi-fuel options and conventional cookers, like the 13 Amp Electric AGA which now accounts for around 30%of AGA sales. Cookware is another successful market for AGA with good growth in online sales. Another new introduction is the AGA range of refrigeration appliances which incorporate ice-makers, wine chillers and undercounter units developed in conjunction with the Group’s refrigeration operations, Marvel in the US . AGA encompasses the whole ‘kitchen living’ theme with its ranges of free-standing furniture led by its French country Bastide range and the more recent ‘Original Shaker’ collection based on original Shaker Designs.
Three businesses, one lifestyle and a comprehensive range of quality products.
Links to websites:
http://www.aga-web.co.uk/
http://www.firedearth.co.uk/
http://www.waterfordstanley.com/
http://www.agacookshop.co.uk/
http://www.agalinks.com/
|
