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15th March 2007
As part of a strategy to broaden the reach of the Fired Earth brand, Aga has concluded ground-breaking deals with both 2 major DIY stores who following successful trials, will roll out Fired Earth’s Elements of Colour range across a large number of their stores later this year. Aga believes these deals, which for the first time takes Fired Earth paint into broader channels outside the confines of its own retail estate will result in substantial growth in the company’s paint category.
Fired Earth’s high quality Elements of Colour paint range is produced in the UK and features a striking palette that was developed in close co-operation with Kevin McCloud, the well known Designer, author and television presenter, who is a leading authority on paint and colour. 98% of Fired Earth’s paint sales are either low or very low VOC.
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Fired Earth Paints
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